Toronto City - Mobility Heatmap Peru - Lima City Medellin - Colombia In the fast-paced world of advertising, the line between "online" and "offline" has officially blurred. For years, Out-of-Home (OOH) advertising was seen as a high-impact branding play, but one with a significant blind spot: measurability. Advertisers knew their billboards were seen, but they couldn't definitively say if those views translated into actual foot traffic. Until now. This year, we have witnessed a massive shift...