In today's digital age, data analysis has become a crucial tool for businesses of all sizes. For companies in the advertising industry, the ability to analyze large amounts of data in real-time can provide a significant competitive edge. This is where Laser, a self-service platform developed by Arcanor, comes in. Laser is a powerful tool that allows users to create highly targeted ad campaigns using advanced data analysis. By combining various data sources such as mobile phone location data, footfall data, and others, Laser provides a granular understanding of audiences and their behavior. This allows advertisers to create more accurate and effective campaigns that reach the right people at the right time. One of the key advantages of Laser is its ability to perform granular targeting using footfall data. By analyzing footfall data, Laser can identify patterns of behavior that allow advertisers to create audiences based on specific segments of people. For example, an advertiser may want to target vegans. By analyzing footfall data, Laser can identify people who regularly visit vegan stores and create an audience based on that information. Another advantage of Laser is its ability to create audiences based on specific time and date ranges. This feature allows advertisers to target people based on when and where they've been in the past. For example, an advertiser may want to target people who have visited a specific shopping mall on weekends. Laser's time filters make this possible. Laser's data analysis is also GDPR compliant and uses cookieless data sources, which means the data is more secure and privacy-friendly. This is a crucial aspect for advertisers in today's digital landscape. Additionally, Laser can be used to target competitor, churn and loyalty, which can provide valuable insights for companies. All in all, Laser's advanced data analysis capabilities are revolutionizing the advertising industry by providing advertisers with a powerful tool that allows them to create highly targeted and effective campaigns. With Laser, advertisers can make more informed decisions and achieve better results.
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