Insights + Audiences
One loop, not two separate tools
Most platforms stop once an ad is served. Arcanor keeps going: we connect who a retailer targeted to where they actually went afterward, so the next audience builds itself from that behavior.
See what happens after the ad runs
Which stores that audience visited next: yours, a competitor’s, or an OOH placement they walked past.
Target by visit frequency
Build audiences of shoppers who visited 3+ times, or a competitor’s store 3+ or 4+ times.
Target by OOH exposure
Reach people who keep passing a specific billboard, not just people who saw it once.
Move audiences up the funnel
Frequency-based retargeting shifts spend toward people already showing purchase intent.
Retail & Consumer Goods
The clearest example of a closed loop
Arcanor helps retailers understand who’s actually visiting their stores, benchmark that footfall against competing locations, and figure out the best site for a new opening.
Because Insights and Audiences share the same data, a retailer can run a campaign and then see exactly where that audience went afterward: their own store, a competitor’s, or an OOH placement along the way. From there, the next audience builds itself: shoppers who came back 3+ times, competitor visitors with 3+ or 4+ visits, or people who keep walking past a specific billboard.
Campaigns stop being one-off pushes and start becoming a loop of exposure, visit, and retargeting focused on people actually close to buying.
Proof point
37.9%
A supermarket chain used Arcanor to compare visitor overlap and demographics against three direct competitors in the same district. That number shaped product and pricing decisions at the store level.
By category
Retail plays out differently by category
Within retail, the same closed-loop engine adapts to what a category actually needs to know.
Grocery & Supermarket
Chains compare their own visitor base against nearby competitors, store by store, down to demographic overlap and category preference.
Convenience & QSR
Convenience chains and quick-service brands drive in-store traffic through visitation-based targeting, then measure who actually walked in.
Food & Drink Retail
Grocery and beverage brands reach hyperlocal audiences, from households in a neighborhood to people who regularly stop at bakeries and cafés.
Pet
Pet food and pet-care brands build audiences from real pet-owner behavior, reaching people identified through where they actually go.
Home & Garden
Home and furnishing retailers use visitor and neighborhood analysis to find the best location for a new store before committing to a lease.
Style & Fashion
Fashion retailers look at seasonal visitor profiles across their stores and target shoppers by neighborhood, income, and lifestyle affinity.
Jewelry & Luxury Goods
Luxury retailers reach VIP, high-net-worth, and tourist shoppers using home-zone and hotel-based audience data.
Department Stores & Malls
Multi-brand retail destinations benchmark visitor volume, demographics, and dwell patterns against competing malls in the same market.
Case in point
A regional supermarket chain used Arcanor to see past its own front door.
By comparing visitor profiles against the three closest competitors in the same district, the retailer found that different generations and interest groups were quietly splitting their loyalty across the market. The result reshaped product mix and pricing at the individual store level.
37.9%
of shoppers visiting the client’s flagship location also visited its closest competitor.
Ready to see who’s walking past your store?
Talk to the Arcanor team about Insights, Audiences, and Proprietary Datasets built for retail and consumer goods.