How does Arcanor’s audience detection work?
A cookie-less method built on anonymized mobility signals and geographical reference points. The result is a clearer picture of who visits, what they do next, and how audiences move through the real world.
Where does the data come from?
A comprehensive data pool built from anonymized, privacy-first mobility signals.
How is an industry defined?
Industry boundaries are precisely drawn by analyzing POI categories, visits, and behavioral patterns.
How are audience segments formed?
Segments are formed from visit frequency, loyalty, and cross-visitation patterns with machine learning.
What makes the products different?
The same verified signals power Insights, Audiences, and Proprietary Datasets in one closed loop.
Industries we serve
One intelligence layer, adapted to the questions each market needs answered.
Retail & Consumer Goods
Visitor profiles, competitive footfall, store performance, and audience overlap.
FMCG & Food and Beverage
Measure brand performance and repeat visit patterns across real-world locations.
Hospitality & Hotels
Track guest origin, length of stay, and regional movement to improve performance.
Real Estate & Commercial Property
Evaluate location potential, demand, and regional traffic before committing to an asset.
Travel & Tourism
Monitor tourism flows, seasonal trends, and attraction performance.
Finance & Insurance
Optimize branch networks and understand customer mobility around financial locations.
Automotive
Track dealership visits, post-test drive behavior, and competitor traffic.
Personal Care & Beauty
Understand customer demographics, shopping frequency, and loyalty patterns.
Health & Wellness
Analyze catchment areas for clinics, gyms, and wellness centers.
Technology & Computing
Map tech hub mobility and office park occupancy trends.
Events & Attractions
Measure event reach, peak times, and visitor engagement.
Media, Agencies & AdTech
Validate OOH reach and build cookieless audience segments.
Frequently asked questions
What is location intelligence?
The practice of turning real-world movement into actionable insight.
How does cookie-less audience segmentation work?
By combining anonymized mobility signals with visit and location behavior.
Is your data GDPR compliant?
Yes. Arcanor is built around privacy-first, anonymized data practices.
Does your data pool cover regions outside of your primary markets?
Yes. Arcanor’s mobility data coverage spans multiple regions and market types.
How much historical data can you provide for sectoral analysis?
Historical availability depends on market, sector, and the required depth of analysis.