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The Importance of Location Intelligence in Business Strategy

Location Intelligence is a powerful tool that can provide valuable insights for businesses. It involves the use of geographic data and analysis to gain a better understanding of customers, markets, and operations. In this post, we will be looking at how Location Intelligence plays a critical role in business strategy and how Arcanor's Laser product utilizes this technology.

What is Location Intelligence and how it can be used in business strategy: Location Intelligence is the process of collecting, analyzing, and visualizing geographic data to gain a better understanding of customers, markets, and operations. It can be used in a variety of applications, including market research, customer segmentation, and supply chain management. By using Location Intelligence, businesses can gain a competitive edge by identifying new opportunities and making more informed decisions.

How Location Intelligence can be used to gain a competitive edge: Location Intelligence can be used to gain a competitive edge in a number of ways. For example, by analyzing data on customer location and behavior, businesses can identify new markets and target specific segments of the population. Additionally, by analyzing data on logistics and transportation, businesses can optimize their operations and reduce costs.

Examples of industries using Location Intelligence: Location Intelligence is being used in a wide range of industries, including retail, finance, and healthcare. For example, in retail, Location Intelligence can be used to identify new store locations and target specific segments of the population. In finance, it can be used to identify fraudulent transactions. In healthcare, it can be used to identify patients at high risk of certain conditions.

Arcanor's Laser product: Arcanor's Laser product utilizes Location Intelligence to provide advanced data analysis capabilities. It allows businesses to create ad audiences using advanced data analysis, target specific segments of the population, and gain insights on audience footfall reports, determining lifestyles accurately and targeting competitor, churn and loyalty. Additionally, it offers features such as Geo-Targeting, Granular Audience Size, Cost Per Unit, Speed, Enrichment with Brand Mobile Application Data, Time Filters While Creating Audience, and GDPR Compliancy.


The future of Location Intelligence in business strategy: The future of Location Intelligence in business strategy is promising, as the technology continues to evolve and improve. With the increasing amount of data being generated and the development of new technologies, Location Intelligence will become an even more powerful tool for businesses. As a result, more companies will start using Location Intelligence in their business strategy to gain a competitive edge and make better decisions.


In conclusion, Location Intelligence plays a critical role in business strategy by providing valuable insights into customers, markets and operations. It allows businesses to gain a competitive edge by identifying new opportunities and making more informed decisions. Arcanor's Laser product utilizes Location Intelligence to provide advanced data analysis capabilities. The future of Location Intelligence in business strategy is promising, as the technology continues to evolve and improve.

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