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How Our Cookieless Data Sources Protect Your Customers' Privacy

Cookies are small text files that are placed on a user's device when they visit a website. They are used to track a user's browsing behavior and are often used for targeted advertising. However, the use of cookies has come under scrutiny in recent years due to concerns over privacy. To address these concerns, Arcanor has implemented cookieless data sources in our data analysis services. Cookieless data sources refer to data that is collected without the use of cookies, such as mobile phone location data, footfall data, and other data sources. One of the main benefits of cookieless data sources is that they provide a more secure and privacy-friendly alternative to cookies. Since cookieless data sources do not rely on cookies, they do not track a user's browsing behavior, which means that there is less potential for personal data to be mishandled or misused. Cookieless data sources also provide a more accurate picture of a user's behavior and preferences, as they are based on real-world data rather than browsing behavior. This can provide valuable insights for businesses without compromising on the user's privacy. Additionally, cookieless data sources are not impacted by browser settings, so it ensures data collection even if the user has blocked cookies on their device. In summary, cookieless data sources are a more secure and privacy-friendly alternative to cookies. They provide businesses with valuable insights into user behavior and preferences without compromising on user privacy. Additionally, cookieless data sources are not impacted by browser settings, which ensures data collection even if the user has blocked cookies on their device. By using cookieless data sources, Arcanor is able to provide our clients with accurate and up-to-date data without compromising on the privacy of their customers. This not only ensures compliance with privacy regulations such as GDPR but also helps to build trust with customers and promotes a positive brand image. In today's digital landscape, it's more important than ever for businesses to prioritize the privacy of their customers. By using cookieless data sources, Arcanor is able to provide our clients with valuable insights while also protecting the privacy of their customers.


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