Insights + Audiences
One loop, not two separate tools
Most platforms stop once an ad is served. Arcanor keeps going: we connect who a beauty brand targeted to where they actually went afterward, so the next audience builds itself from real shopping behavior.
See what happens after the ad runs
See which retail partners, competitors, or OOH placements that audience visited next.
Target by visit frequency
Build audiences of shoppers who visited a partner or competitor 3+ times, separating habitual beauty shoppers from one-time visitors.
Target by OOH exposure
Reach people who repeatedly pass a beauty billboard or retail placement, not just people who saw it once.
Move audiences up the funnel
Frequency-based retargeting shifts spend toward people already showing purchase intent.
Personal Care & Beauty
Awareness that turns into visitation
Personal care and beauty brands use Arcanor’s location intelligence to build regional visibility, understand where customers actually shop, and drive measurable traffic to retail partners.
Because Insights and Audiences share the same location data, a beauty brand can run an awareness campaign and then see where that audience went afterward: a partner store, a competitor, or an OOH placement along the journey.
Campaigns stop being one-off pushes and become a loop of exposure, visit, and retargeting focused on people close to purchase.
Proof point
37.9%
Arcanor helps beauty teams compare audience overlap, retail-partner visitation, and competitor footfall so investment follows the markets where awareness can become measurable store traffic.
By use case
Beauty growth plays out across the shopper journey
The same closed-loop engine adapts to what personal care and beauty teams need to know.
Skincare
Skincare brands run awareness-driven and prospecting campaigns targeted by geo-demographic segment and in-store visitation pattern.
Oral Care
Oral care brands drive regional visibility and in-store traffic through the same visitation-based targeting.
Homeopathic & Natural Remedies
Natural health brands run always-on and seasonal campaigns tied to in-store visitation patterns and income-based affinity.
Repeat Shopper Audiences
Build audiences from people who repeatedly visit beauty retailers, salons, and relevant shopping destinations.
Regional Demand
Find high-potential neighborhoods and markets for launches, retail expansion, and local activation.
OOH Exposure
Reach people who repeatedly pass a specific beauty placement or billboard.
Retail Affinity
Understand the places, brands, and lifestyle destinations that shape beauty consideration.
Journey Intelligence
Map how audiences move from awareness to retail visitation across the customer journey.
Case in point
A beauty brand used Arcanor to see past the campaign impression.
By comparing audience movement and visitation around retail partners and competing locations, the brand could identify where awareness was translating into real-world shopping behavior and where the next regional investment should go.
Partner visit lift
measured by connecting campaign audiences to partner-store visitation.
Ready to see where beauty awareness becomes a store visit?
Talk to the Arcanor team about Insights, Audiences, and Proprietary Datasets built for personal care and beauty.