Industries / Media, Agencies & AdTech
Insights + Audiences
One loop, not two separate tools
Most platforms offer media activation without a proprietary audience layer. Arcanor adds ready-made segments built from real-world behavior, so platforms can give brands and agencies an audience data advantage without building location infrastructure.
Offer exclusive audience inventory
Give brand and agency clients real-world-behavior-based segments they cannot get from digital signals alone.
Align to familiar taxonomies
Structure audiences around standard DSP advertiser categories like Shopping, Travel, and Personal Finance.
Plug directly into platforms
Activate Arcanor audiences inside the DSP and media workflows teams already use.
Strengthen digital signals
Add real-world movement and visitation behavior to campaigns without building a location data stack.
Media, Agencies & AdTech
Proprietary audience data beyond digital signals
Arcanor gives DSPs, media platforms, agencies, and ad-tech companies ready-made audience segments built from real-world behavior.
Our segments plug directly into existing platforms and align with standard DSP advertiser-category taxonomies, so teams can activate location intelligence within the workflows they already plan against.
Offer clients exclusive audience inventory without building your own location data infrastructure.
Proof point
Platform audience advantage
Arcanor’s ready-made segments help ad-tech companies and media platforms give brand and agency clients exclusive, real-world-behavior-based audience inventory.
By category
Audience data advantage
Activate proprietary real-world behavior audiences directly within existing media platforms.
Shopping
Reach audiences shaped by real-world shopping behavior.
Travel
Activate audiences based on where people travel and move.
Personal Finance
Build audience inventory around financial and consumer movement signals.
Business & Finance
Add proprietary audience data to business and finance campaigns.
News & Politics
Activate audiences aligned to the categories agencies already plan against.
Agency activation
Let agencies and brands activate Arcanor audiences inside familiar planning workflows.
DSP integration
Plug ready-made segments directly into DSPs and media platforms.
Real-world behavior
Give digital campaigns a proprietary movement and visitation layer.
Case in point
A global ad-tech platform added proprietary audience inventory without building its own location data infrastructure.
Arcanor’s ready-made audience segments gave the platform a way to offer brand and agency clients exclusive, real-world-behavior-based audiences aligned with standard advertiser-category taxonomies.
DSP-ready audiences
Shopping, Travel, Personal Finance, Business & Finance, and News & Politics categories.
