Industries / Health & Wellness
Turn population movement into public health and wellness intelligence.
Arcanor turns GPS-grade mobility data from 198+ countries into population movement intelligence, helping health and wellness organizations understand how people move, cluster, and behave over time.
Insights + Audiences
One loop, not two separate tools
Most platforms stop once an ad is served. Arcanor keeps going. We connect who you targeted to where they actually went afterward, so you can build your next audience straight from that behavior.
See what happens after the ad runs
See which physical locations that audience visited next: community hubs, care-related destinations, wellness venues, or specific OOH placements.
Target by visit frequency
Build audiences by repeated visitation patterns, so you can distinguish habitual movement from someone simply passing through.
Target by OOH exposure
Reach people who keep passing a specific billboard or public-facing placement, not just people who saw it once.
Move audiences up the funnel
Because targeting and measurement sit on the same location data, programs can move toward people already showing meaningful intent and engagement.
Health & Wellness
Location intelligence beyond advertising
Beyond advertising, Arcanor’s mobility data supports research and wellness-focused organizations trying to understand how populations move, cluster, and behave over time.
That extends location intelligence into medical health and healthy-living use cases that have nothing to do with a campaign. Teams can use population-level movement patterns to understand where communities gather, how behavior changes over time, and where health-related initiatives can have the greatest reach.
From public health research to healthy-living programs, mobility data helps turn movement patterns into practical population intelligence.
Proof point
Long COVID
Arcanor provided data insights for a Long COVID care research project in Texas, supporting population-level analysis for a health research initiative.
By category
Health & wellness intelligence
Arcanor helps organizations understand population movement, clustering, and behavior over time.
Population Movement
Understand how populations move and where communities cluster over time.
Health Research
Support population-level analysis for medical and public health initiatives.
Care Access
See how movement patterns can inform the reach of health and wellness initiatives.
Regional Wellness
Identify the places and communities where healthy-living programs can have meaningful reach.
Behavior Over Time
Track how population behavior changes across seasons, regions, and initiatives.
Research Partnerships
Turn mobility data into evidence for health research and wellness organizations.
Community Health
Support population-level analysis for health research and wellness initiatives.
Case in point
Arcanor supported a Long COVID care research project in Texas.
The project used Arcanor data insights to support population-level analysis for a health research initiative, extending mobility intelligence beyond advertising into medical health research.
Texas
Long COVID care research supported with population-level mobility analysis.
Ready to understand how your population moves?
Talk to the Arcanor team about mobility data for public health, medical research, and healthy-living initiatives.