Industries / FMCG & Food and Beverage
Your first-party data tells you who bought. Arcanor tells you who almost bought, who chose a competitor instead, and where your next customer is standing right now. We turn GPS-grade mobility data from 198+ countries into real audiences, real insights, and real data products.
198+
Countries of mobility data
8
FMCG product categories
3x
ROI through neighborhood-based targeting
Insights + Audiences
One loop, not two separate tools
Most platforms stop once an ad is served. Arcanor keeps going. We connect who you targeted to where they actually went afterward, so you can build your next audience straight from that behavior.
See what happens after the ad runs
Once a campaign goes live, Arcanor shows which physical locations that audience visited next: stores, competitors, or OOH placements.
Target by how often someone visits
Build audiences of people who visited a store 3+ times, so you can tell a habitual shopper apart from someone just passing through.
Target by OOH exposure, too
Reach people who keep passing a specific billboard, so spend goes toward repeated exposure instead of a single impression.
Let audiences move up the funnel
Frequency-based retargeting shifts spend toward people already showing purchase intent.
FMCG & Food and Beverage
Turn neighborhood-level movement into local market share.
Arcanor makes it possible to target specific neighborhoods and audience types, from summer vacationers to small shop owners, so FMCG and CPG brands can launch, track, and fine-tune local sales campaigns.
This sits a level above retail-chain targeting: it’s brand-level demand generation across the markets where the products are actually sold.
Across FMCG product categories, brands can connect neighborhood movement to local sales, visitation, and audience demand.
Proof point
50%
A global FMCG brand saw a 50% increase in brand awareness, a 30% increase in sales, and 3x ROI through neighborhood-based targeting across grocery, beverage, and pet-nutrition products.
Across FMCG product categories
Neighborhood movement becomes local market share
FMCG and CPG brands can connect local movement to demand generation across the markets where products are actually sold.
Beverages & Soft Drinks
Global beverage brands run always-on and seasonal campaigns tied to in-store visitation patterns and income-based affinity.
Alcohol & Spirits
Spirits brands reach legal-age audiences by geo-demographic and visitation profile, supporting product launches and always-on campaigns.
Confectionery & Snacks
Candy and snack brands drive seasonal promotions and brand recall through geo-demographic targeting tied to in-store traffic.
Dairy, Frozen & Prepared Foods
Frozen and prepared food brands use visitation-pattern audiences to support product launches and seasonal promotions.
Meat & Protein
Packaged meat and protein brands run integrated campaigns combining geo-demographic segments with in-store visitation data.
Breakfast, Cereal & Pantry
Cereal, condiment, and pantry staple brands use the same targeting approach to support seasonal and always-on campaigns.
Vitamins, Supplements & Wellness Nutrition
Supplement brands run awareness-driven campaigns targeting health-conscious audiences by location and demographic profile.
Pet Nutrition
Pet food and pet-supplement brands build audiences from real pet-owner visitation behavior rather than declared data.
Case in point
Neighborhood targeting turned FMCG demand into measurable local growth.
A global FMCG brand connected neighborhood movement, in-store visitation, and audience demand across grocery, beverage, and pet-nutrition products.
50%
increase in brand awareness, alongside a 30% increase in sales and 3x ROI.
+1600 Brands and +400K Campaigns Daily
Ready to turn neighborhood movement into local market share?
Talk to the Arcanor team about FMCG, food and beverage audiences built from real-world mobility data.