Industries / Automotive
Insights + Audiences for automotive
Arcanor connects dealership visitation, competitor movement, and campaign response so automotive teams can see who is closest to a decision and build the next audience from real behavior.
See who visited the competition
Identify people who recently visited a competitor’s dealership or test-drive location.
Separate one-time passers-by from repeat visitors to your showroom or a competitor’s.
Measure the path to purchase
Connect audience exposure to showroom visits, test drives, and nearby automotive locations.
Move audiences closer to a decision
Retarget people already showing purchase intent with location-based audience signals.
Automotive
A clearer view of the showroom journey
Arcanor helps automotive brands understand who is visiting their showrooms, where those visitors came from, and how competitor visitation shapes the path to purchase.
Dealers can compare repeat visitors to their own showroom against people who have made multiple visits to a competitor. That behavioral context helps teams prioritize conquest campaigns, improve lead quality, and put spend behind audiences actually closest to a decision.
Campaigns stop being one-off pushes and become a measurable loop of exposure, visit, test drive, and retargeting.
Proof point
1.5x
A campaign targeting recent visitors to a competitor’s test-drive locations delivered 1.5x ad performance in lead generation.
Automotive intelligence across the journey
The same mobility data adapts to the moments that matter most for automotive brands.
Competitor conquest
Reach recent visitors to competing dealerships and test-drive locations with relevant campaigns.
Showroom visitation
Understand who visits your showroom, how often they return, and where they came from.
Test-drive intent
Build audiences from people showing active consideration through test-drive and dealership visits.
After-sales & service
Reconnect with owners and service visitors using real movement patterns around automotive locations.
EV adoption
Find audiences moving between charging locations, dealerships, and the neighborhoods where EV demand is growing.
Fleet & mobility
Understand business travel, fleet movement, and the locations shaping commercial vehicle demand.
Dealer networks
Benchmark visitation, overlap, and catchment areas across a dealer network.
Retail auto locations
Compare visitor volume, dwell, and competitor overlap across automotive retail destinations.
A conquest campaign turned competitor visitation into stronger automotive leads.
By comparing visitor profiles against the three closest competitors in the same district, the retailer found that different generations and interest groups were quietly splitting their loyalty across the market. The result reshaped product mix and pricing at the individual store level.
1.5x
increase in lead-generation performance from competitor test-drive targeting.
Ready to see who’s visiting your showroom?
Talk to the Arcanor team about conquest audiences, showroom intelligence, and automotive mobility data.